The microplastic home test
Measure & lower your microplastic intake
Microplastics are everywhere, and you take them in every day. A home test shows you how much, Pure guides you to take in less, and every retest proves it worked. So you live healthier, and so does the generation after you.
Microplastics are all around us. Make sure they don't end up inside us too.
Food packaging, cans, bottles and cosmetics leak phthalates and bisphenols into your body. Two families of plastic chemicals you take in every day without noticing.
More and more research links plastic to your health.
In studies, higher exposure to the chemicals in microplastics is associated with effects on:
Hormones & fertility
Such as sperm quality and hormone balance
Pregnancy
Linked to preterm birth
Metabolism
Such as diabetes and weight
Brain & behaviour
Attention and development in children
Heart & blood vessels
Associated with cardiovascular health
Three generations
Passed on through the placenta, all the way to your future grandchild
Much of this isn't proven cause and effect yet, and the research is ongoing. What is certain: the EU classifies phthalates as toxic for reproduction and bisphenols as endocrine disruptors. Reason enough to lower your exposure, and to measure it instead of guessing.
How it works
From a vague worry to a number you can actually move.
The home test.
Get the kit delivered, take your sample, send it back. A simple urine test, analysed by an accredited EU lab. No waiting room, no hassle.
What exactly do you measure?
Not the number of microplastic particles inside you, but how high your exposure is. We measure two families of plastic chemicals, phthalates and bisphenols, which show how much plastic you're taking in.
Why does my exposure matter?
Your body clears these chemicals quickly, so your result reflects what you've been doing recently. Microplastic particles, on the other hand, do build up in your body. The sooner you lower your exposure, the less you accumulate over the years.
Your levels, clear at a glance.
In the app you see your levels for phthalates and bisphenols in percentiles: where you stand compared to the rest of the population.
What kind of result can I expect?
On average, levels drop by 60%. That's a huge improvement. How far you get depends on which changes you make, and how far you take them.
What do those levels mean?
The Pure app shows both your levels and your percentiles. Your level is how high your measured plastic exposure is. Your percentile is where that puts you compared to the rest of the population.
Your personal plan.
After every test, our AI builds a personal action plan based on your levels and your lifestyle. Every recommendation is backed by research, and you can ask it questions 24/7.
How likely is it to work?
Very likely. In research, levels drop by 50 to 90 percent for people who change the right things. We tell you exactly what will do the most for you.
Is this just a chatbot?
No. The AI works from your test results and your lifestyle, and turns those into concrete, doable steps. Not generic tips, but a plan that fits you.
Retest and see your progress.
With every retest you see how far your levels have dropped, and the trend over time. That's how you find out which changes work for you, and how you spot new exposure quickly.
How fast will I see a change?
Your body breaks these chemicals down quickly, so every measurement is a good reflection of recent exposure. As soon as you've adjusted your lifestyle, you can take a retest.
What if it hasn't dropped enough?
Plastic is everywhere, so there's always more to cut. We'll look at what else you can change, and new retests keep tracking your progress.
Developed with toxicologists. Analysed in EU labs.
- ✓Measured with EU-standard LC-MS/MS
- ✓Analysed by ISO 15189-accredited EU labs
People like you, from our pilot.
"We're hoping to have healthy children together, and it's reassuring to see our levels come down"
"I was shocked when I saw my results, but the coaching was a great follow-up"
"I've been cutting plastic out of my life for years, and Pure still taught me plenty of new things"
Quotes from participants in our pilot.
Become an early bird.
As one of the first 1,000 members, you get your first year for €199 instead of €299, and you keep that rate for as long as you stay a member.
- Two tests a year, analysed by an accredited EU lab
- Your levels for phthalates and bisphenols, in percentiles
- Access to the Pure App: personal plan and 24/7 coaching
- See your progress with every retest
- Early-bird rate locked in for as long as you stay a member
Join the list and tell us where you are. We open new countries in order of demand.
Questions you might have.
Can I do this in my country?
Pure partners with labs in the EU, and the kit travels by post, so you don't need a lab near you. Join the early-bird list with your country. We open new countries in order of demand, and this list is how we decide.
Do I have to pay now?
No. Your email alone puts you on the early-bird list, and that locks in the €199 price for the moment Pure is available. You'll be the first to know when that is.
Does Pure remove plastic from my body?
No. Pure helps you lower your exposure and makes that drop measurable. Microplastic can't be removed from your body, which makes lowering your exposure all the more important.
Is this scientifically backed?
Yes. The chemicals we measure are recognised endocrine disruptors, and the EU classifies phthalates as toxic for reproduction. To be honest, though: there's still little hard cause-and-effect evidence for the health effects. For now these are associations, and that research is happening as we speak. What we can measure, plainly, is that your exposure drops when you change your behaviour.
When do you go live?
We're finalising our lab partnerships and the app. Early birds hear first, the moment the first kits are ready to ship.
What happens to my data?
We only use your email to keep you posted about the launch. Never sold, never shared.
Plastic detox in the media.
Pure is not affiliated with the documentary.
Start your plastic detox.
Claim one of the first 1,000 spots. We open new countries in order of demand, so tell us where you are.